Ways You Can Use TikTok For Your Small Business

By Maureen Eugene

If you’re a small business owner and you desire to move your small business from obscurity to visibility, then you should consider the TikTok app. With the TikTok app, your product can reach a wider audience with fewer resources and gain visibility within a short time. TikTok has a unique style. It is a place where users and brands explore trends, act funny and playful and display that unique part of themselves. Here are ways you can use TikTok for your small business.

1. Plan your Tik Tok content: Planning your Tik Tok content is the first and most crucial step you must consider before any other thing. Planning helps you to know the exact content that resonates with your target audience. When planning, study the app closely to know how other brands around your niche promote their business, get a feel of TikTok's unique style. 

2. Be Authentic: Being authentic means creating content that makes you stand out. Even if you are a beginner who might not have a camera, you can still push out quality videos using your smartphone. It makes it easier for your audience to connect with you and trust you and your product. 

3. Create a separate account: As a business owner, you must separate your business account from your personal account. It doesn't play out well using a personal account to showcase your products because you could be targeting two different audiences. It makes it easier for your audience to find your products any time, any day. To do this, simply go to the settings in your Tik Tok app and scroll down to add an account. 

4. Before and After videos: This is one vital way to promote your business and show off your work to your prospective clients. You begin by showing how something or someone looked before using your product and then showing what they achieved with your product. This speaks more and would easily convince your viewers.

This works best if you're a weight loss coach, makeup artist, interior designer, or home remodeling contractor. You can quickly achieve this by first taking videos before starting your job and then take videos after the job is done. Head on to your TikTok app and finalize it with a piece of music and export or share.

5. Product Demonstration: Demonstrate to your audience how your products work. And this can be achieved by showing your products in action, how you put together every process to get a final result. The goal is to introduce your customers to your products to get them to purchase from you. You can demonstrate new products or new versions of existing products.