Six Tips to Boost Your Income With Social Media in 2023

Sima Essien
By Sima Essien
5 min read
0 Replies


The Internet—and technology in general, has created more rich people this past decade than any other man-made phenomenon. And this year, many people will be looking for effective methods to make extra cash online. Fortunately, there are many ways to make money online, boost your career income, or even start out a lucrative side hustle. Social media is one of those trusted ways. Ever since the first social media site was launched almost thirty years ago, an entire network of platforms has constantly grown and changed. 

According to Kepios, there are 4.74 billion social media users around the world as of October 2022, and most adults spend over an hour and a half per day glued to social media. But this number of users equates to high levels of noise. It’s definitely going to be harder than ever to make money on social media in 2023. So what are brands and creators doing to stand out from the crowd? Let’s look at six different ways you can get to begin making money on social media in 2023.

Be intentional and focused

Not having a clearly defined purpose for being on social media might work against you in the long run. The distractions of social media nowadays are placed to keep you addicted and dependent on digital dopamine. Before going into the business of making money from social media, make sure that you have a concrete plan, and afterward, cultivate the discipline you need to realize your goals. 

Be creative

The temptation to simply do what others are doing on social media is understandable. After all, we have been wired over time to value the comfort of conformity. It's rare to see someone going against the grain, and more often than not, those who capture our imaginations the most are those who come off as refreshingly different. Creativity isn't limited to craft though; creativity can take the form of expression. Instead of just doing things the normal way, put a new spin on a familiar premise and see how it makes you stand out from the crowd. 

Always offer free value

It might seem like most people are out on social media for the quick buzz and cheap vibes, but you'd be surprised to know just how attuned people are to sources of substantial value. People absolutely love free value! This doesn't mean that you should hastily spruce yourself up as something you're not, or begin sharing knowledge indiscriminately. Purpose, remember? Even if you're not the sharpest knife in the rack, begin to deliberately study an area of your interest or one you can easily commit to. After you have gained enough knowledge to sound smart and authoritative, freely share your expertise from time to time and soon enough, you'd be able to sell true value for more than just money alone. 

Choose a niche and be consistent

Jack of all trades, master of none? Well, not really. The flood of data in this age makes it difficult to be a social monk, but the greatest danger lies in trying to hold on to too many threads at once. You'd lose focus with ease, and progress would elude you. Of course, you still need to maintain multiple sources of income; but it is advisable to have that one niche that deserves your strongest dedication for one reason or another. Lifestyle, health & fitness, fun, education, spiritual/religious, entertainment, or fashion: the opportunities are endless. Picking one area and consistently growing in it not only allows you to develop mastery but increases the stream of income as a reward for your passion. 

Be patient enough to start small and simple

The sobering truth is that overnight success rarely comes to us all. Behind the dazzling success stories of influencers and creatives lie untold tales of dry days and sleepless nights and quiet frustrations. Before going into social media to make money, dump ideas of instant success and get ready to grind and grind. Do you get the point now? Be content with the fact that you're starting small, but always have it at the back of your mind that the numbers that count will not just materialize through magic. Sit down, be focused, and get to work. 

Use social media to amplify your dreams and hobbies

This one might seem like a bit of a no-brainer, but in reality, it requires a completely different approach than just being unnecessarily loud. Here, the word “use” suggests taking advantage of social media to put yourself and the things that matter the most to you out there. You never know the kind of connections you're likely to make, but one thing you can bet on is the fact that strategic social media connections often serve as launchpads for financial freedom and wealth creation.


Certainly, there are different ways to make money on social media, but the main thing to note here is that hard work and consistency will be the key determiners of success. Before you can begin to see a steady trickle of income from social media, you have to initially build a loyal, dedicated audience, and then you start offering value in exchange for the money of social media users. All in all, a strong social media strategy filled with valuable tips is the perfect roadmap for being successful. 

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