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How To Build The Right Audience As An Affiliate Marketer

Maureen Eugene
By Maureen Eugene
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3 min read
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As an affiliate marketer, the right audience gives you a clear direction on what content to create and which product to sell. An audience whose sole interest is in gadgets and electronics won't fancy beauty products. No matter how many times you reach out to them, they will not buy from you.

Building the right audience should be your top priority. With that, you can sell anytime any day.

Here are proven ways to build an audience as an affiliate marketer:

  1. Understand Your Audience

    The first thing you would want to do as an affiliate marketer is to understand your audience. To do this, you have to find out what their interests are — carry out market surveys and conduct research. If your audience has an interest in cats, you would not earn commissions if you market dog food to them.  So, as an affiliate marketer, ensure you know your audience and understand what their pain points are. You would make more conversions if you do this. There are some tools and software that can help you out with this. Some of them include Google Analytics, SurveyMonkey and Google Forms. Also, consider joining discussion forums like Quora and Reddit to find out more about your audience.

  2. Know Your Competition

    Another factor that will help you rack up the numbers and get conversions fast is if you know your competition. Affiliate marketing is highly competitive, and you can only make as much money as you like if you know how other affiliates work.  Check out the sites of other affiliates and see how they conduct their marketing. You will make better headway when you add ideas from their strategies to yours. 

  3. Choose An Affiliate Niche

    Choosing a niche is another important factor that can help you grow your audience. You would have better engagement if you focus on a particular product.  Although your niche could be in any sector — health, beauty, sports or travel — it has to be something you have an interest in. As an affiliate, you would find it easier to promote products that you have genuine interests in. 

  4. Provide Valuable Information

    Dish out value.  Providing your existing audience with valuable information and content will keep the engagements rolling in.  You also get more referrals when people find your post engaging and valuable.  

  5. Track Your Progress 

    Finally, you should check on your progress now and again. You can use affiliate marketing stats to evaluate the progress you've made so far. One way to do this is to check your website traffic. Adding Google Tag Manager to your affiliate site will make this a lot easier.  You will also need to track your outbound links with Google Analytics, as this can show you how large your audience has grown. 

On a final note...

You can't make any sales as an affiliate marketer without an audience. You, however, need to work towards building not just any audience, but the right one. 

And if you want to build the right audience for your affiliate marketing program, ensure to follow the guides that have been outlined in the article. Or take a step further to learn more about affiliate marketing via our 7-Figure Affiliate Marketing Course. It is a course that will equip and show you practical ways to earn better in affiliate marketing.


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