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5 Reasons Why Social Media Management Is A Skill You Need To Have

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By Maureen Eugene

Years ago, the demand for social media management skills would never have existed. But now, every company and business owner leverage this skill. Social media management has proven to be a fundamental requirement every business must possess in order to thrive since it helps them connect with their prospective buyers, improve their brand awareness and build a loyal base of customers. Social media management entails monitoring, enforcing, screening, and assessing the social media presence of a product, brand, company, or even individual.

Social media managers create and execute ideas for marketing campaigns to drive traffic and sales to a business. Thus, they are an indispensable resource to a business. This is a fundamental reason why you need to have the skill. Here are 5 other reasons why you need to become a social media manager.

1. Helps you make money from the comfort of your home.

The Covid-19 pandemic has shown us the need for remote work. One of the perks of being a social media manager is that you can work and earn from home. While you may not be your own boss since you need to follow the administrative directions of the brand you’re working for, you still have the opportunity of working with a flexible schedule. In fact, you can work from anywhere as long as you have your computer and/or phone. 

2. You earn while doing what you love 

Being on social media has morphed from a leisure activity to an integral part of our lives. And the social media world is a fun place to be. It is always exciting to share our thoughts with friends and family on Facebook, microblog and share memes on Twitter, show ourselves to the Instagram community through pictures and videos, and stay in touch with friends on WhatsApp. Now, by being a social media manager, you earn double: you get the financial remuneration for your services, and also get the fun and excitement that comes with social media.

3. You can measure your performance in real time

With most jobs, you’d have to wait till a review period to measure your work performance according to the key performance indicators of the organization. However, as a social media manager, you have the opportunity to assess your performance even before the company you work for does. Social media management is a game of numbers, and you can easily see how your input impacts these numbers in terms of impressions, engagements, bounce rate, etc.

4. You gain other valuable skills

Social media management gives you the opportunity to imbibe other hard and soft skills like Graphic Designing, Content Writing, Digital Marketing, Customer Relations, and so on. These skills are necessary because as a social media manager, your primary aim is to make a brand, product or service resonate in the minds of people. And you need to employ every method possible to do this. By getting these skills, you do not only increase your worth as a social media manager, you also add to your personal development. In our current world where skills now trump degrees, having these different skills makes you a versatile individual that can fit in anywhere.

5. Doesn't require cash or a degree to start

Unlike other skills that may demand a huge amount of money to learn, social media skills permit you to learn and earn without spending much money. Also, you don't need to have a degree to be a social media manager. You can learn and leverage this skill by simply maximizing your smartphone and computer as long as you can read and write.

As a matter of fact, you can even start right now by clicking here to take our Social Media Money Code course.

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