3 Proven Steps To Get New Clients Without Advertising
By Maureen Eugene
Marketing is quite a difficult aspect of entrepreneurship, especially for startups. To get a sizable share of the market, you have to commit a significant chunk of your funds into marketing. But do you know that it is possible to still get a sizable market share without spending a dime on advertising?
This article gives you 3 steps through which you can do this. However, it is important to note that these steps do not proscribe or replace paid advertising. They only serve as strategies for gaining clients until you have enough funds for marketing.
1. Know the needs of your target clients
To get new clients, you need to go the extra mile. Your business should not be based on guesswork. Know what your clients need and tailor your selling actions according to these needs. You can achieve this by:
Asking your customers the right questions. Understand what they need, when they need it, and where they need it. Ask them what improvements they would like to see in your product or service.
Building buyer personas. A buyer persona is a fictional character that represents your target audience. The essence of building a buyer persona is to tailor your product or service to the needs of your prospective customers. Buyer personas are created by interviewing customers who patronize you.
Paying attention. Pay attention to those who prefer to patronize your competitors. These people are able to give you important information on how your product or service falls short. Is your product or service too expensive? Does it lack what the buyer desires? Is your customer service poor?
2. Ask for referrals
To get new clients, you need to ask for referrals. After you’ve successfully closed a deal with a client, capitalize on the client’s happiness and satisfaction to ask for a referral. The client will readily oblige. Happy clients will always come again. However, in some cases, you don’t have to wait till the client returns — you can go to the client directly and ask. You could do this through a simple email like this:
Hi John Doe,
It's a pleasure working with you on the last project. I appreciate it.
On a side note, I seek new customers to work with. Can you connect me to people or organizations within your network that could employ my services right now?
3. Employ social media as an advertising tool
To gain visibility, influence, and ultimately new clients, your business should have a strong social media presence — from Facebook and Twitter, to Instagram and LinkedIn, and even WhatsApp. As a matter of fact, WhatsApp as a marketing tool is highly underrated. Many do not know that they can use their WhatsApp to turn their contacts into clients.
Leveraging social media platforms is a free and easy way to showcase your business to a wide audience. It also as enhances the digital footprints of your business as customers can be directed to your social media pages when they carry out a Google search for the product or service that you offer.